The iconic Italian lifestyle brand is now in town. After months of buzz, rumours and ‘Stupid’ messages plastered across everywhere, DIESEL is here for real with big openings in major Indian cities.
Known as a premium casual brand, Diesel is definitely not new to the truly cool and truly fashion forward. Launching with the global campaign that celebrates its brave and creative spirit,the brand with the Be Stupid ads also encourages people to takeg risks and move beyond the smart and safe track for life.
Partnered with Reliance Brands Ltd – a part of the Reliance Industries group -- Diesel is launching two stores in Mumbai this month. And one each in Bangalore, Delhi and Hyderabad over the next few months.
The stores will feature the complete Diesel lifestyle including apparel, 5 pockets, footwear, intimate, timeframes, shades, fragrances and accessories as well as limited-edition products developed in collaboration with other brands.
Mr Renzo Rosso, president and founder of Diesel said: “I have always admired Indian people, they are very passionate about what they do and they have an innate fashion taste. India has been one of our major objectives for the last five years, we worked hard in order to find the right location, the perfect time and the best partner to expand our brand in this country. The time is now and we are very excited to be here.”
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