Asda says its decision to install webcams in two Bangladesh factories is to reassure customers about working conditions at its overseas suppliers. It is unclear if anything in particular has triggered the scheme, which Asda says is the first time a retailer has undertaken a similar project.
A further webcam is to be installed in Turkey at some point this year, with Asda noting if the idea proves a success it could consider extending it elsewhere. The British chain has put two cameras in a textile laboratory and finishing section in its sourcing factories in Bangladesh, with shoppers able to view working conditions for themselves.
One webcam focuses on a factory laboratory making jackets, shorts and trousers for George, while the finishing section camera relays work on jeans and casual trousers for the same range.
"We have not got anything to hide," an Asda spokeswoman said. "It is to reassure customers about working conditions in Bangladesh. Webcams allow customers to have access to parts of the business they have not been able to before. If customers start peppering Asda with 'we want more webcams,' then fine, it totally depends if customers want more."
Asda's move follows its decision last year to consult shoppers more on how its stores are run, including product development and buying processes. The chain has also installed cameras in its Leeds head office and at a dairy with 'cow-cam.'
The British supermarket chain says because Bangladesh is seven hours ahead of GMT and the country takes its weekends on different days, the cameras may be offline during British office hours.
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